5 websites with colourful designs
Colour can completely change how a website feels. It adds energy, mood, and personality. These designs feel bold but balanced—and the colour choices never get in the way of the content.
Why colour matters in web design
First impressions
A splash of colour can make a site feel exciting, friendly, calm, or confident—before you’ve even read a word. These sites use colour to help tell the story and set the tone right away.
Focus and flow
Good colour isn’t just for decoration. It can guide the eye, highlight important areas, and break up sections. The best sites use colour to support the layout, not distract from it.
How the best sites use colour
A strong palette
Each site we chose sticks to a small set of colours—often 2 or 3 key tones. This keeps things consistent and easy to follow, even with bold shades.
Background and contrast
Some use full-colour backgrounds. Others add colour in blocks, cards, or text. But all of them keep contrast in mind so everything stays readable.
5 websites with colourful designs
1: Hue & Tone
Hue & Tone is a creative agency site that leads with a deep green background and soft peach accents. It feels rich without being loud. The colour shifts slightly on scroll, and buttons use a glowing gradient that catches the eye without being too much.
View website →
Tips for adding colour to your own site
Choose a mood
Think about what feeling you want to give: calm, bright, serious, fun. Pick colours that match. Look at brands you like and note how their colours make you feel.
“Each site we chose sticks to a small set of colours—often 2 or 3 key tones”
Keep it simple
Start with two main colours and one accent. Use neutral backgrounds to let colour elements stand out. The goal is clarity, not chaos.
