6 creative landing page ideas
A landing page has one job—to help someone take the next step. That might be signing up, buying something, or just learning more. But that doesn’t mean it has to be boring. In this post, we look at 6 landing pages that do things a little differently.
What makes a landing page work
A clear goal
Every landing page should focus on one thing. These examples make it obvious what action they want you to take—whether it’s clicking a button, filling out a form, or scrolling to learn more.
A strong first impression
You only get a few seconds to grab attention. These pages use bold headlines, sharp visuals, and short copy to pull you in right away.
Creative touches that stand out
Smart layouts
Instead of using too many sections or cards, these pages flow naturally. They guide you from top to bottom in a way that feels easy and calm.
“These pages use bold headlines, sharp visuals, and short copy to pull you in right away”
Light animation
Subtle movement—like hover effects, fades, or scrolling visuals—adds energy. These pages use it to guide the eye, not distract from the message.
6 creative landing page ideas
1: Launchly
Launchly is a landing page for a small AI tool. It opens with a bold question and a bright accent colour. As you scroll, features slide gently into view. The page ends with a clear call to action and a small FAQ. It’s simple, but feels full of care.
View website →
Tips for your own landing page
Focus on one message
Don’t try to say too much. Lead with a headline that makes people curious, then explain the product or service in a few lines.
Guide the user
Use layout, colour, and spacing to lead the visitor down the page. Every section should have a reason to be there—and lead to action.
